Christian Aid, please, stop bothering mePosted: May 18, 2015
It’s Christian Aid week.
I know this because they’ve texted me about it twice.
They have my mobile number because I did one of their text donation campaigns. You know the ones, you text a specific word and it deducts a fiver from your credit.
It’s a good idea, because it’s a simple, quick way to donate to charity. For someone like me its a good thing because I’ve already paid for my phone credit, and with free texts that £5 isn’t really going to be missed. Better it goes to a good cause rather than I waste it listening to voicemails telling me I’m owed PPI or money for my recent accident, which must have involved a blow to my head as I have no recollection of it.
Anyway, I have no problem sending them money. My policy on charity is simple- I might be poor but there’s plenty of folks who are worse off, so when I have some spare cash I’ll give them to a chugger or drop them in a pot.
So with text campaigns I’ll text when I can afford it.
Which is why Christian Aid texting me is annoying me. I get they need to chase donations to keep doing their good works, but seriously, guys, back the hell off.
People donate when they can, and what they can. CA knows of me because I’ve already donated, as have plenty of others. I just don’t think it’s cool for them to go after people for more, making them feel bad or like they haven’t done enough.
CA should consider that maybe people can’t give more that that £5. That they want to help, but can’t afford more than that.
CA and other tragedies should gratefully accept what people can give and avoid this direct approach, which just feels a bit too full on. I don’t mind seeing ads or posters, but coming straight to my inbox is not on.
Charities need to respect boundaries and consider who they might be messaging, they could be making people feel bad or guilting them into giving more than they can comfortably afford to give.
At the very least they could make their begging texts funny or clever, not just route one “send us £5” style messages.
Any thoughts? You know what to do. BETEO.