Too much, Sun

I don’t often by a newspaper. With the net there’s not really any need, I can get the news from the BBC and Huffington Post, but I do occasionally pick up The i, sometimes even the Guardian.

What I will not buy is the Sun. Or the Daily Mail, but let’s focus on the Sun for the time being.

Barring the occasionally amusing headline, it’s a terrible newspaper. It’s crass, xenophobic and doesn’t fit with my view of the world, so I leave it alone.

It’s also one of those papers that is pretty quick to go after people for “disgusting behaviour”. Sometimes these can be genuinely horrible instances, but often they’ll work themselves into a lather over some celeb’s ill advised quip or Twitter gaffe. It only takes some boy band star to tweet rashly and the paper is rallying the troops and calling for justice.

Which means recent events have a generous seasoning of schadenfreude.

One of the paper’s Twitter accounts, which deals with showbiz news was discussing one of this year’s X Factor crop, who’s apparently been caught stealing. They don’t reckon it’ll hurt her chances though and decided to put out this incredibly insensitive tweet:

suntweet

Now, I’ve heard worse gags, but still, this is unbelievably daft from the person concerned. Ignoring the obvious bad taste and nastiness of the comment, the startling thing is the stupidity.

It’s all too easy to fire off an ill advised tweet, when you put something up and only afterwards think it may have been a mistake or be taken the wrong way. But that’s personal tweeting, this is someone who’s being paid to tweet. You’re representing a major company and tweeting to around 30k followers.

I appreciate this person isn’t at the forefront of journalism, but they must have had some kind of training in the past about what’s appropriate for publication and what isn’t. The tweet was hastily taken down, but with that many followers it was bound to get captured by someone and they’ve received a bit of a kicking.

It’s easy to see why, they’ve made reference to a missing child, a case which is still in the public forum and used it to make a trivial, and not even particularly funny, gag about a reality TV show contestant. It’s an inconsiderate, dim witted thing to do.

It’s horrible, but it’s hard not to take some malicious glee in the fact that a paper which frequently tries to take the moral high ground, despite it’s own catalogue of errors and sins has come a cropper in such a painful and public manner.

As one comment said on Twitter stated: “Why are you all shocked? Do you expect high standards from them?” (posted by @PhantomGoal)

I don’t expect much from them, but I was surprised by the sheer idiocy of it. If there was any justice they’d get dragged across the coals in the manner they do whenever someone at the Beeb slips up, but I suspect this won’t get the same coverage as those cases.

Any thoughts? You know what to do. BETEO.

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