I honestly don’t know if I’m hungry or horny

The world of advertising is a strange one, with tons of weird adverts springing forth, often with very tenuous connections to the product their selling.

Guinness are the kings of these kind of adverts, oddly cinematic efforts that don’t really have anything at all to do with the black stuff.

Or there are things like the meerkats selling insurance comparison sites, Skittles trying to sell themselves by creating a rather grim King Midas style reality or Joan Collins turning up to sell Snickers in an advert which clearly wants to say “bitch” but has to play it safe with “diva”.

Joan Collins- almost 80 but still oddly attractive. Hey, don't judge me!

Joan Collins- almost 80 but still oddly attractive. Hey, don’t judge me!

But the award for oddest campaign I’ve seen recently came courtesy of Burger King.

It was part of a sexist ads list and while I’m not sure it counts as sexist its definitely a hugely inappropriate ad.

dodgybkad

Sex has been used to sell food before, but its usually a bit more upmarket- whether its Haagen Dazs being splashed over bodies or M&S’ food porn ads featuring the seductive tones of Dervla Kirwan.

But Burger King using sex?

Fast food may not be the unsexiest foodstuff (I’d go for some kind of broth or stew, that’s a hard sell in terms of eroticism) but its definitely near the top of the list.

And it’s so on the nose. I mean, sure, for the innocent its just a girl looking with amazement at a burger thing, but for the more dirty minded among us its pretty obvious what they’re going for with how the shot is composed.

Its a bit of a ballsy move but just feels wrong for the product, and its not an ad that’d go down well with everyone, although I guess, as they say there’s no such thing as bad publicity and the hype at least gets people talking.

There’s another problem in that the product doesn’t justify the approach. 7 inches is alright, I guess, but in a world where Subway will give you a footlong its not much to brag about, is it? It’d be like me trying to hold my own in comparison with Shane Diesel or Shorty Mac (warning, Googling those two is definitely NSFW).

Any thoughts? You know what to do. BETEO.

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